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howies


What howies says about itself:
You live in your jeans. Sixteen hours a day. Yet most normal denim has so many chemical residues it's kinda scary. That's why we have introduced our new organic denim. But a low impact jean like this still has to be plenty strong. That's why our denim weighs in at a heavy 12 ounces and is woven in a 3x1 construction, making it a nice comfortable all season weight, but very tough. It is woven using ring spun yarns that are dyed with a similar indigo to the colour of vintage American jeans and then ecoball washed. Little things can add up.
We make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time. We believe in making products that serve a purpose and that stand the test of time. We avoid the fashions of the day and just ensure our products are as functional and as simple as possible.
“That which has the greatest use, possesses the greatest beauty”.

howies also tries to make sure all its processes are as low impact as possible and work towards fairtrade principles by setting their own common sense guidelines
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